Why you need a professionally designed logo Different lettering can imply motion, speed, security, expertise, professionalism and more. Fortunately, typefaces can convey all kinds of associations.

The typography in your logo should be true to your brand values as well. Depending on the image you want to convey to viewers, nearly any color may be appropriate. But with color there are very few rules of the road that can’t be bent or broken in the right circumstances. Pastels may not be appropriate for a brawny, long-haul trucking company, while a breezy, sunshiny yellow might be wrong for an armored transport business. Remember too that colors are associated with certain ideas and feelings in people’s minds. Whether your ultimate graphic is abstract and stylized, or straightforward and traditional, depends on the impression you want to make on current and would-be customers.

Implying movement or speed is often a plus. Cars, trucks, bikes, taxis, moving vans and other vehicles are all natural fits for logo image. Humans absorb images faster than words, so for many transport companies, the logo’s graphic gets the main point across more quickly than the text ever can. The list goes on.Ī strong logo telegraphs your focus to the viewer in a fraction of a second. Safety and responsiveness for taxi services. Reliability is a given, of course, but what else is important? Speed for courier services. Consider your area of expertise as a transportation company.

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